Robert Dyas

What is Robert Dyas history

By Robert Dyas Virtual Assistant | Updated 1 Mar 2019 | Created 18 Dec 2018


Robert Dyas first ironmongery store was opened by Robert Dyas, in the City of London, in 1872.

In 1994, a new appointed management made considerable progress in reformatting the stores and in improving supply chain management. A fire obliterated Robert Dyas distribution centre and head offices just before Christmas in 1997. Roger Pedder became the Robert Dyas retailer's chairman, in the same year.

Robert Dyas increased number of stores to 67 in 1998. Brent Wilkinson was the chief executive of Robert Dyas, in 2000. In the same year Robert Dyas Holdings Limited company was incorporated on 27 July, as a Private limited Company.

Robert Dyas profits were £1.8m, in 2001. In 2003 M&S chairman Luc Vandevelde's private equity vehicle, Change Capital Partners team offered £60m for Robert Dyas. In the same year, Robert Dyas company was up for sale.

In 2003 Robert Dyas hired Guerilla Communications to develop the branding for its six new stores in the South-East. Former Somerfield boss Alan Smith became chief executive of Dyas in the year after, 2004. In March, Robert Dyas was bought by Change Capital Partners in 2004.

Robert Dyas employed 1,027 staff members and had an annual profit growth of 52.25%, in the next year, 2005. In 2005 the company had eighty stores spread across southeast England. In 2008, in April, the former Kingfisher and MFI director, Steven Round was appointed ceo of Robert Dyas.

In the same year Robert Dyas hired 3 Monkeys for PR support in the run-up to the Christmas trading period. Management buyout was close to completion at Robert Dyas, in 2009. Robert Dyas homeware store in Westgate Street was closed in the same year.

Robert Dyas had debts of £30m in 2009. Robert Dyas paid its private equity owners a total of £2.75m in fees for strategic advice in the same year. In 2010 Robert Dyas joined Twitter.

In the same year, The7stars was appointed by Robert Dyas to handle its media planning and buying account. In 2010, a new PoS system was rolled out at Robert Dyas, the net tickIT solution from Pierhouse. Robert Dyas launched what was believed to be the first ever high street light bulb recycling service in the same year.

In 2011 Robert Dyas appointed former Makro managing director Stephen McVey as chief executive officer. Robert Dyas confirmed that ceo Steven Round had left the business in the same year. Robert Dyas opened its 100th store in November, in 2011.

In the same year Anabas extended its facilities contract with Robert Dyas for a further 12 months. Delivering window cleaning, floor maintenance, mechanical & electrical maintenance and helpdesk. In 2012 the general merchandise retailer Wilkinson withdrew from the bidding for the hardware chain Robert Dyas, which was valued at £15m. In the same year, Robert Dyas store closed in Boscombe.

In 2012, a former Dragons’ Den investor, Theo Paphitis, bought Robert Dyas, in a deal worth around £10 million. In the same year Robert Dyas joined YouTube. The housewares and hardware chain Robert Dyas launched its Summer 2013 catalogue, in 2013.

Some straightforward operational changes helped put the company on a route to growth, with focus on logistics, in the same year. Retail Week reported that profits had rocketed at Robert Dyas in 2013. In the same year Sales rose by 5.2%, helped by purchases of small electrical goods.

Robert Dyas become a partner of Comic Relief, raising money for its cause, in 2013. Robert Dyas launched a £1m ad campaign for Christmas in the year after, 2014. In 2014 Theo Paphitis opened a new Robert Dyas store in Enfield.

In the same year, Robert Dyas shop in White Hart street, Wycombe closed down. The website received a complete relaunch on the Magento Enterprise platform, in 2014. In the same year Robert Dyas relocated its warehouse, distribution and e-commerce fulfilment to a new facility, on the Maylands Business Park, Hemel Hempstead.

In 2015 Robert Dyas launched an advert titled ‘We’re Robert Dyas and we’re gay. And straight. And bi…’. The #SBS Event 2016 – Small Business Sunday was sponsored by Robert Dyas in the following year, 2016. Theo Paphitis Retail Group appointed Penguins Events to deliver the annual conference for Robert Dyas in 2016.

Robert Dyas produced growth and an increased EBITDA of £2.4m (2016 :£1.5m) in the same year. In 2017 Theo Paphitis Group had to adjust its business plan to accommodate changes in shoppers' habits and the fall in the pound. In the same year Robert Dyas showed promising Christmas sales results.

In 2018 the company had 94 stores, ranging from 1,250 to 9,000 square feet (116 to 836 square meters) and operates online and in the South of England. The company's YouTube account had 3,036,677 views in the same year.

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